Meltwater: Tracing the Path of Transformation

meltwater

What is Meltwater?

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As the only all-in-one solution for PR and social media, more than 27,000 companies use Meltwater’s media and social intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands.

How does Meltwater work?

  • Media Monitoring: Meltwater provides extensive media monitoring capabilities, allowing users to track news and media coverage from millions of sources.
  • Social Listening: With Meltwater’s social listening tools, users can monitor conversations on social media platforms like Twitter, Facebook, and Instagram.
  • Influencer Engagement:
  • Meltwater simplifies the process of finding and connecting with influencers in your industry. The tool helps manage influencer relationships.
  • Media Database: Meltwater offers access to an extensive media database, enabling users to create targeted media lists and distribute press releases efficiently.
  • Analytics and Reporting: Meltwater’s analytics and reporting tools provide customizable dashboards and detailed reports that help businesses measure the effectiveness of their PR and marketing efforts.
  • Meltwater Collects Data : Meltwater collects data through various methods to ensure comprehensive coverage and accuracy.
  • API Integrations: Meltwater integrates with numerous APIs to pull in data from social media platforms and other online services. This allows for real-time monitoring and ensures that users have access to the latest information.

meltwater

How many features  have is Meltwater?

  • Report Customizability: Meltwater does Customized report.
  • Report Exporting: This tool does exporting report.
  • Competitor Analysis: It does competitor analysis.
  • Follower Analysis : It also does follower analysis.
  • Brand Monitoring: This tool does Brand Monitoring.
  • Keyword Tracking: Meltwater does Keyword tracking
  • Topic Analysis: Identify and analyze key topics and themes within social media conversations.
  • Competitor Analysis: Meltwater also does competitor analysis.
  • Geographic Coverage: This tool does Geographic Coverage.
  • Social Reporting: It provides Social Reporting.

Benefits of Using Meltwater?

  • Ease of Use: Ease of Use : You can easily use of Meltwater from one platform.
  • Customer Support: It provides their customer’s Support .
  • Real-time Monitoring: Real-time monitoring of social media conversations to keep track of brand mentions and emerging trends.
  • Helpful: This tool is very helpful for their users.
  • Keyword Tracking: It does Keyword tracking.
  • Data Collection:This tool collects data from a wide range of sources, including: Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.
  • Follower Analysis : It also does follower analysis.
  • Real-time Monitoring: Real-time monitoring of social media conversations to keep track of brand mentions and emerging trends.

Have any risk to use Meltwater?

  • Expensive: Meltwater is a expensive tool.
  • Limited Features: Meltwater has limited features.
  • Poor Customer Support: It provides Poor Customer Support.
  • Limited Integration: It has limited integration.
  • Search Issues: This tool has Search Issues.

Pricing Plan of Meltwater:

Meltwater has not provided pricing information for this product or service. This is common practice for software sellers and service providers. Contact Meltwater to obtain current pricing.

Meltwater Alternatives Marketo and between Compare:

 
Compare Meltwater Marketo
Starting price By discussing By discussing
Free trial                    Yes No
User Interface User-friendly Complex and customizable
Ease of Use                Intuitive interface, Steeper learning curve,
Content calendar                   No No
Integrations Integrates with eCommerce platforms, CMS, and social media. Extensive integrations with a wide range of marketing tools and platforms.
Provide Mobile Users            yes Yes
Analytics and reports            Yes Yes
Customer support channels 24/7 live chat, email support, knowledge base. 24/7 via phone or email

User satisfactions of  Meltwater?

Meltwater is a comprehensive tool that does a great job in showing all the media outlets in which our company has been featured. Since I work in social media, I find it valuable to see where the company has been talked about externally and can coordinate posts that link to those featured posts. Without Meltwater, this would be extremely difficult to do and track down.

Why Meltwater is better from others?

  • Follower Analysis : It also does follower analysis.
  • Real-time Monitoring: Real-time monitoring of social media conversations to keep track of brand mentions and emerging trends.
  • Ease of Use: You can easily use of Meltwater from one platform.
  • Customer Support: It provides Customer Support .
  • Helpful: This tool is very helpful for their users.
  • Keyword Tracking:It does Keyword tracking.
  • This reasons Meltwater is better from others.

Our Opinion about Meltwater:

I like that we are able to set up custom news alerts, sent right to our inboxes. It’s nice to have the ability to send pitches to journalists, send press releases and schedule social media posts all within the same platform. The support of the Meltwater team has been fantastic – anytime anyone has issues on our team, the Meltwater team has been quick to respond. Last words: At last we can say that, Meltwater is a best for you. Because which all service is better then other alternative Social Media Management tools. Really It’s a great Social Media Management tools for your or your business.If you want to see alternative,just click here.

FAQ.

Traditional media monitoring services often focus solely on print and broadcast media, while Meltwater also includes social media monitoring and analysis. This broader coverage allows businesses to capture a more comprehensive view of their online presence and reputation.

Yes, Meltwater caters to businesses of all sizes, from small startups to multinational corporations. Its subscription plans are scalable and customizable, allowing businesses to choose the features and services that best suit their needs and budget.

Yes, Meltwater’s media monitoring and analytics tools are beneficial for non-profit organizations and government agencies seeking to track and analyze media coverage, public sentiment, and social media trends relevant to their missions and initiatives.

Meltwater takes data privacy and security seriously, employing industry-standard encryption protocols and security measures to protect user data. It complies with global data protection regulations such as GDPR and CCPA and regularly undergoes independent security audits and assessments.

Yes, Meltwater provides robust analytics and reporting tools that enable businesses to measure the impact and ROI of their PR and marketing campaigns. By tracking media mentions, social media engagement, and other relevant metrics, businesses can quantify the effectiveness of their efforts and make data-driven decisions.

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