What is Brandwatch?

Brandwatch is a powerful social media monitoring and analytics tool designed to help businesses understand their online presence better. Founded in 2007, It has evolved into one of the leading platforms in the industry, offering deep insights into brand perception, customer behavior, and market trends.

How does Brandwatch work?

• Data Collection: Brandwatch collects data from a wide range of sources, including: Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.
• Filtering: Removing spam, irrelevant content, and duplicates.
• Categorization: Classifying data based on source, type, and topic.
• Sentiment Analysis: Determines the sentiment (positive, negative, neutral) of the content to gauge public opinion.
• Topic Analysis: Identifies key topics and themes discussed in the content.
• Trend Analysis: Tracks changes over time to identify emerging trends and patterns.
• Influencer Identification: Identifies influential individuals and entities that drive conversations.
• Automated Reports: Scheduled reports that provide regular updates on key metrics.
• Custom Reports: Tailored reports that focus on specific areas of interest.
• Real-Time Alerts: Notifications for significant changes or important mentions.

How many features  have is Brandwatch?

• Report Customizability: Brandwatch does Customized report.
• Report Exporting: This tool does exporting report.
• Analytics: In-depth analytics capabilities to measure engagement, sentiment, and the overall performance of social media activities.
• Scalability : It has Scalability power.
• Competitor Analysis: It does competitor analysis.
• Sentiment Analysis: Automated sentiment analysis to gauge public sentiment towards brands, products, or topics.
• Follower Analysis : It also does follower analysis.
• Brand Monitoring: This tool does Brand Monitoring.
• Image Analysis: Technology to analyze and understand the content of images shared on social media.
• Keyword Tracking: It does Keyword tracking
• Topic Analysis: Identify and analyze key topics and themes within social media conversations.
• Competitor Analysis: This tool also does competitor analysis.

Benefits of Using Brandwatch?

• Ease of Use: Ease of Use : You can easily use of Brandwatch from one platform.
• Customer Support: It provides their customer’s Support .
• Real-time Monitoring: Real-time monitoring of social media conversations to keep track of brand mentions and emerging trends.
• Helpful: This tool is very helpful for their users.
• Keyword Tracking: Brandwatch does Keyword tracking.
• Data Collection : It collects data from a wide range of sources, including: Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.
• Follower Analysis : It also does follower analysis.
• Real-time Monitoring: Real-time monitoring of social media conversations to keep track of brand mentions and emerging trends.

Have any risk to use Brandwatch?

• Expensive: Brandwatch is a expensive tool.
• Limited Features: It has limited features.
• Poor Customer Support: It provides Poor Customer Support.
• Limited Integration: It has limited integration.

Pricing Plan of Brandwatch:

Brandwatch Consumer Intelligence has not provided pricing information for this product or service. This is common practice for software sellers and service providers. Contact It’s Consumer Intelligence to obtain current pricing.

Brandwatch Alternatives Marketo and between Compare:

 

Compare	Brandwatch	Marketo
Starting price	By discussing	By discussing
Free trial	Yes	No
User Interface	User-friendly	Complex and customizable
Ease of Use	Intuitive interface,	Steeper learning curve,
Content calendar	No	No
Integrations	Integrates with eCommerce platforms, CMS, and social media.	Extensive integrations with a wide range of marketing tools and platforms.
Provide Mobile Users	yes	Yes
Analytics and reports	Yes	Yes
Customer support channels	24/7 live chat, email support, knowledge base.	24/7 via phone or email

 

User satisfactions of  Brandwatch?

The user interface is intuitive, making it easy for non-technical users to navigate and harness the power of the tool. The real-time data collection and analysis capabilities are great, a comprehensive and up-to-date view of consumer sentiments and trends across various online platforms includding Reddit which is very relevant for our specific market. Also the customer support from Brandwatch has been exceptional. The team is responsive, knowledgeable, and committed to ensuring users get the most out of the tool. Why Brandwatch is better from others?  

• Follower Analysis : It also does follower analysis.
• Real-time Monitoring: Real-time monitoring of social media conversations to keep track of brand mentions and emerging trends.
• Ease of Use: Ease of Use : You can easily use of Brandwatch from one platform.
• Customer Support: It provides Customer Support .
• Helpful: This tool is very helpful for their users.
• Keyword Tracking: It does Keyword tracking.
• This reasons Brandwatch is better from others.

 Our Opinion about Brandwatch:

I love the interactive features of Brandwatch that easily allow us to gather insights in various therapuetic areas or study various audiences within the healthcare space. Our onboarding process was helpful and our monthly meetings with our client rep or emails to tech support help us to solve any issues or challenges we might have. I also love Quick search feature which we use daily to gather quick data and insights. Last words: At last we can say that, Brandwatch is a best for you. Because which all service is better then other alternative Social Media Management tools. Really It’s a great Social Media Management tools for your or your business. If you want to see alternative tools, please just Click here